How Design thinking process is useful for entrepreneurship?

Design Thinking Process

What is design thinking? what is its process? how it is useful for the entrepreneurship? why design thinking process is so important? what are the steps to follow in the design thinking process?

What is Design Thinking?

Design thinking is a non-linear, a repetitive process which is used to know the users or consumers needs and challenges, and provide creative or innovative solutions or product at the stage of prototype or test.

Design Thinking process has 5 stages, which can be used in a non-linear way.

  1. Empathize
  2. Define
  3. Ideate
  4. Prototype
  5. Test

Why it is so important?

Anyone can use the Design thing process. where it is used by a designer, developer, innovator, creator, and entrepreneur, etc. It is more focused on the user-centered that is to know what are the needs. To solve the problems flaws or error in the services or product etc.

Design thinking is more on the practical approach and Where it is to understand the user problems in a product or service. And to create a better version of the existing product or service.

It is used by the organizations who are providing services to there clients, to understand the client’s needs and problems. And to make their final products and services.

why it is extremely important for entrepreneurs?


For any entrepreneurs who as an idea or product, which is going to introduce soon. But don’t know how to go with it.

Then Design thing process is going to help the entrepreneurs to approach or introduce the product and service to the costumers.

Where it helps an entrepreneur to understand the end-user and what are new upcoming changes are required. Also, helps to know what are the errors or flaws, which are there in a product or service.

For an entrepreneur, the design thinking process will help in not only making the end product but also know the flaws and errors in a product or service. Which helps to solve all the errors and flaws before launching a product or service.


Anyone can use Design thinking process. It is the most important thing to know for a person who is going to be an entrepreneur. Every startup company needs to know about this process and how to use it efficiently in the real world.

What is Productization Of Services? and why it is important?

What is Productization of services? why is it so important to the service-based companies? How companies go about Achieving it?

This one of the part of services marketing. Before this please check the Definition and Characteristics of services.

What is Productization of services?

Productization of services

Productization of services is transforming services into more like products or goods by using different ways.

why Productization of services is important to companies?

Services providers provide services which are heterogeneous from one customer to another and each time it will different.

Whereas the product will be the same as one customer to another, even at whatever time.


Services from the restaurant will be different from customer to customer, each time there will be little change in taste in food.

But like a car will not differ from customer to customer and whenever a customer buys it will be same.

Customer can trust the product easily because it will be same at all the time. And the customer will have doubt that services might be different for each time.

There is an importance of productization of services for a company is to gain more trust.

How companies go about Achieving it?

Productization of services is achieved by the companies are:-

1) Physical Evidence

By increasing more physical evidence like Reviews, Services bills, other equipments to perform a service, etc. Which can show trust in services that are been provided by the company.


Services provider like Restaurants have tables, chairs, bills, and reviews, etc to make more trustable to customers.

2) More durable:-

Services are perishable which means that can be used for one time, it cannot be stored in storages, etc. But due to technology, there can be an increase in durability of services.


Concert where it will happen once, but this can be stored with the help of cameras, can be replayed at whatever time in youtube or in other streaming sites.

3) Homogenous:-

With the help of technology making services more homogenous means similar to one service to another. Which means have similar items or methods in performing the services.


Companies like Oyo rooms and Treebo, where they provide a similar type of rooms or minimum promised services as similar as to everyone in every hotel.

4) Separability:-

Whereas services are inseparable in production and consumption, but with the help of the technology a consumer can consume at different time after produced service.


online courses, online videos, whereas produced at one time and consumption is done on other time by the users. or Storing restaurants foods and selling it at other times.